In 2008, Jack Conte and Nataly Dawn formed Pomplamoose, an indie music duo that began recording and posting videos of cover songs on Youtube. After a while these covers became so widely viewed that the two began selling their songs and in 2009 they sold over 100,000 songs online.
Recently Nataly Dawn posted a Kickstarter project to fund her first solo album. She asked for $20,000, but with overwhelming support for her project she earned over $104,000 from 2,315 supporters.
Dawn’s incredible growth as an independent artist is based almost entirely on her internet success. Her project is one exceptional example of the ways in which Kickstarter can change the way we think of indie artists gaining financial backing for their work.
Music Not Magic 